Increase Engagement to Increase Deliverability
When you increase engagement From Day One it will greatly help your Email Deliverability. E-mail marketing is a great way to grow your business and make sales.
However, before that starts to happen you need to build a “like, know, trust”, relationship with your subscribers.
But how do you do that?
By creating engaging emails that start a conversation between you and your target audience right from the start will do several things. Not only will it help you with email deliverability it will also build your business and help you learn more about your ideal customers. I don’t
Unfortunately, the spam filters catch more and more emails, especially if you’re marketing a product or service in them. Then of course, there is the issue of the Gmail promotions tab. This makes it more and more challenging to try and get anyone to actually see and read your emails.
Connected Spirit Tech Tip:
One easy way to really improve your deliverability rates (so emails make it to the main inbox) is to find ways to get your subscribers to hit reply and email you back.
This starts a conversation. It shows the email providers that you are a much more legit and trustworthy contact and that your subscriber WANTS to hear from you. So, the chances of future emails landing in the main inbox are much higher if you can convince your readers to reply to one (or more) of your messages.
So, how do you do that?
Well, think about which email that you send out is the one most people read? Can you guess? It’s your welcome email. The first email you send to your readers after they sign up and confirm their subscription. This email is usually where you thank your readers for signing up and where you deliver your free gift or opt-in freebie. It’s the perfect place to start engaging with your readers.
When you can get them to hit reply to your welcome email, your chances of getting the rest of your messages into the person’s main inbox skyrocket. It’s actually a lot easier than you may think. Just ask your readers a question they can respond to. It’s really that simple. What you ask them depends on your market, your niche, and what you plan on emailing them about.
It doesn’t have to be complicated.
On the contrary, you should keep it simple. Ask them to hit reply and ask a question or share a little something about themselves. Make sure it is relevant to what your emails and free gift are about. One easy question is to say that you want to make sure they received the free gift they signed up for. So, would they please just hit reply to this email to let you know they received it.
Another example, if you’re building a list in the Law of Attraction niche and are teaching them about how to powerfully work with affirmations, you could ask them if they have any experience with using affirmations before, share their favorite ones, or email you their biggest question or concern about working with affirmations.
In addition to helping with email deliverability and subscriber engagement, by using this simple process will also be pleasantly surprised by how much you’ll learn about your ideal clients in these emails. Pay attention to them and learn from them and have fun creating a relationship you can build from.